![]() The bid amount may affect placement, but the advertiser only pays when their ad is clicked by an online user. Pay-per-click marketing is an advertising channel where marketers don’t pay by the impression or purely for ad placement. If you want to start from the top, let’s dive in! What Is PPC (Pay-Per-Click) Marketing? What are the Basics of a Display Network Campaign? What are the Basics of a Shopping Campaign? What are the Basics of a Search Network Campaign? What Type of PPC Ads Should my Business Buy? What are the Potential Pitfalls of PPC Marketing? What are the Potential Benefits of PPC Marketing? If you’re looking to skip ahead, here’s what we’ll cover on this page: We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing. But without a smart strategy and careful tactics, pay-per-click can cause major headaches. It presents a significant opportunity for digital marketers to grow their traffic and conversion metrics. Pay-per-click (PPC) marketing is a complex digital marketing channel. Updated on May 8, 2019, with new examples and updated terminology.
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